Social media has taken off massively over the last few years, with the likes of Twitter and Facebook etc occupying a percentage of our daily lives. So it makes sense to explore this avenue when looking for a new job. It is a good idea to make a list of a few companies that you would like to work for, once you have this, visit their Twitter and Facebook pages (if they have one). You can use this avenue to contact an employer initially to ask if they may have any positions available, but even if you don’t do that it is a great way to see what is currently going on within the company and how they promote themselves.

If you already have an interview with the company then again I would recommend looking through their recent activity over the last few months, as employers tend to like it when people have taken the time to research their company.

As an individual, it can be quite difficult to distinguish yourself from the rest of the pack. Self promotion can be a very helpful tool in this, able to accomplish what working hard in your profession may not be able to do by itself. It has the potential to be able to help you find and get jobs which, perhaps, might have failed to notice you from among the rest of the pack. Showing that you are prepared to do the extra work to establish yourself as an expert will help you in virtually every professional setting. Basic self promotion involves using social interfaces, such as facebook and twitter in order establish your abilities, qualifications, and professional history. LinkedIn is the most useful social media website you can use in this regard. Doing self promotion provides you with another avenue for reaching potential employers. Having resources available outside of the norm, can give you a significant advantage over your competition, which predominately rely solely on referrals and CV’s.