As an individual, it can be quite difficult to distinguish yourself from the rest of the pack. Self promotion can be a very helpful tool in this, able to accomplish what working hard in your profession may not be able to do by itself. It has the potential to be able to help you find and get jobs which, perhaps, might have failed to notice you from among the rest of the pack. Showing that you are prepared to do the extra work to establish yourself as an expert will help you in virtually every professional setting. Basic self promotion involves using social interfaces, such as facebook and twitter in order establish your abilities, qualifications, and professional history. LinkedIn is the most useful social media website you can use in this regard. Doing self promotion provides you with another avenue for reaching potential employers. Having resources available outside of the norm, can give you a significant advantage over your competition, which predominately rely solely on referrals and CV’s.